The study of evidence tending to substantiate the existence of, or the search for, creatures whose reported existence is unproved, as the Abominable Snowman or the Loch Ness monster.
This is also the name of a video I worked on for Piranha Productions and Brooks Running Shoes in the spring. Our story follows a legendary trail running Sasquatch (a.k.a. Bigfoot) as he shops for a new running shoe from the Brooks Pure Project line.
Here’s a shot of Bigfoot working with director Mark Mirabile: